Learning Sciences of Change

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Archive for May 30th, 2012

The Pitfalls of Intuition and Memory

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Nobel Prize-winning psychologist Daniel Kahneman discusses the innate weakness of human thought, deceptive memories and the misleading power of intuition.

Psychologists distinguish between a “System 1″ and a “System 2,” which control our actions. System 1 represents what we may call intuition. It tirelessly provides us with quick impressions, intentions and feelings. System 2, on the other hand, represents reason, self-control and intelligence.

Every experience is given a score in your memory: good, bad, worse. And that’s completely independent of its duration. Only two things matter here: the peaks — that is, the worst or best moments — and the outcome. How did it end up?

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Written by Giorgio Bertini

May 30, 2012 at 1:00 pm

Posted in Intuition, Memory

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