Learning Sciences of Change

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Archive for the ‘Intuition’ Category

The Pitfalls of Intuition and Memory

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Nobel Prize-winning psychologist Daniel Kahneman discusses the innate weakness of human thought, deceptive memories and the misleading power of intuition.

Psychologists distinguish between a “System 1″ and a “System 2,” which control our actions. System 1 represents what we may call intuition. It tirelessly provides us with quick impressions, intentions and feelings. System 2, on the other hand, represents reason, self-control and intelligence.

Every experience is given a score in your memory: good, bad, worse. And that’s completely independent of its duration. Only two things matter here: the peaks — that is, the worst or best moments — and the outcome. How did it end up?


Written by Giorgio Bertini

May 30, 2012 at 1:00 pm

Posted in Intuition, Memory

Tagged with ,

The neurological basis of intuition

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Most of us have experienced the vague feeling of knowing something without having any memory of learning it. This phenomenon is commonly known as a “gut feeling” or “intuition“; more accurately though, it is described as implicit or unconscious recognition memory, to reflect the fact that it arises from information that was not attended to, but which is processed, and can subsequently be retrieved, without ever entering into conscious awareness.

This study, then, suggests that when we try to remember something, we actually know more than we think we know,  because of implicit memory recall of which we are unaware, and that  what we call intuition may in fact play a large role in decision-making.  


Written by Giorgio Bertini

January 13, 2012 at 2:58 pm