In part one of his series exploring the coming “Brain Culture,” Matthew Taylor asks if the ability to scan brains will transform our system of criminal justice. These studies have also inspired pioneering new work with young children, tackling brain-based bad behaviour with remarkable new techniques.
“Brain Culture,” examining striking new research about how our brains learn, and asks if we can use it to change Britain’s education system. For many years, scientists assumed the human brain was fully formed by the age of three but that notion has been challenged by the discovery of brain “plasticity” throughout life.
“Brain Culture” looking at how multinational companies and governments are trying to alter our behaviour by exploiting new ideas about how decisions are made in the human brain … “neuro-marketing” based on new understandings of how our brain operates automatically, is already all around us: in fast food restaurants, on some cherished TV ad campaigns, and even being used by politicians in elections. Matthew also discovers how the science may be used to give us, as individuals, more power to control our lives and resist mind control.