A culture of science needs scientists to be proactive

Science is a clear part of Brazil‘s main TV news agenda. But, as in other developing countries, scientists can do more to engage with the media.

A large proportion of the Brazilian population is interested in science and technology — data from a recent survey suggest that the percentage (65 per cent) is equivalent to the percentage of people interested in sports and culture. Is this demand being met by the coverage of science in national media, particularly television?

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About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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