As our ancestors evolved, they needed to pass on their genes. And day-to-day threats like predators or natural hazards had more urgency and impact for survival. On the other hand, positive experiences like food, shelter, or mating opportunities, those are good, but if you fail to have one of those good experiences today, as an animal, you would have a chance at one tomorrow. But if that animal or early human failed to avoid that predator today, they could literally die as a result. That’s why the brain today has what scientists call a negativity bias. I describe it as like Velcro for the bad, Teflon for the good. For example, negative information about someone is more memorable than positive information, which is why negative ads dominate politics. In relationships, studies show that a good, strong relationship needs at least a 5:1 ratio of positive to negative interactions.
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