The Psychology Behind Social Media Interactions

Why is digital communication so often easier than communicating face-to-face? In fact, the creators of virtual war games argue that the virtual experience is better than the real one, because the dangers connected to the real experience are removed. In the same way, interactions via social media make visitors feel connected without the difficulties and complexities involved in face-to-face interactions. Compared to interactions with computers, interactions with human counterparts require more emotional involvement, cognitive effort and brain activation. When we are not in the mood to exercise these resources, we too often choose the easier, virtual option.

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About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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