Neuroaesthetics: Beauty is in the Brain of the Beholder

Scientists in recent years have theorized that our appreciation of art is an evolutionary adaptation, an instinctual trait that helps us survive. That is why we receive a pleasurable reward from viewing art. That pleasure can be artificially enhanced, a new study finds, by stimulating the area of the brain that regulates emotion.

Insights from this study might be used to help people with Alzheimer’s disease who are stricken with the inability to experience pleasure. It also represents a meaningful advance in a field that is concerned with the fundamental nature of creativity and emotions.

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Read also: Art reaches within: aesthetic experience, the self and the default mode network

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About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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