Tag Archives: Science communication

What does research say about how to effectively communicate about science?

The truth seems to be an increasingly flexible concept in politics. At least that’s the impression the Oxford English Dictionary gave recently, as it declared “post-truth” the 2016 Word of the Year. What happens when decisions are based on misleading … Continue reading

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Science communication – What it means to ‘know the audience’

Communication experts love to tell people to know their audience, but it is not always clear what they’re meant to know. Knowing someone’s age, education and gender are nice. So too is knowing context about the economic, educational, cultural and … Continue reading

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The Cultural side of Science Communication

The main proposition of this paper is that science communication necessarily involves and includes cultural orientations. There is a substantial body of work showing that cultural differences in values and epistemological frameworks are paralleled with cultural differences reflected in artifacts … Continue reading

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